Business Growth – what’s next?

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When planning for growth, companies often ask themselves, what’s the next step for us, what’s bigger and better?

Whether it is by replicating the business nationally or internationally (业务在全国及全球实践复制), integrating the online-offline business   (线上线下相结合) to serve more customers, or transitioning into a business model that could serve a new sector of customers, companies have embraced technology as an integral part of their business growth.

We recently completed a series of Simplified Chinese to English corporate content translations reintroducing companies to investors following their business transitions, where they generated growth by building on their existing know-how through the aid of technology.

  • Companies with offline businesses took notice of the dominant online consumption trend. Through combining physical stores and e-commerce, their products became more accessible to customers        (产品能够覆盖及支持更多客户). The increased sales channels (销售渠道) enabled them to effectively establish their brand locally, nationally and internationally.
  • Companies with their vision in a future of big data calculation and new algorithms (自于大数据计算及新算法未来的愿景) invested heavily in R&D to enable their transition from 2c (to-client) to 2b (to-business) and 2g (to-government) business models, thereby expanding their service channels to a new and broader sector of customers.

The content translation took extensive research, especially into the new scene of advancing new AI technologies (人工智能技术), including predictive analytics applications and facial recognition. We absorbed a new arena of knowledge on intellectual business (智慧业务) where we could deliver accurate and quality work. Our client was happy with our efforts.

“Thank you, Bonnie, the translation was excellent. Thanks for being so efficient!” ~ International media company

Novel Proofreading – Invest in the Characters

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We completed the first phase of a Simplified Chinese to English novel proofreading project a few days ago. Novel translation has its unique challenges not only with language accuracy but also with its cultural context. As we were proofreading instead of translating with this project, we had to take into account the translator’s preference to use certain words and phrasing. Was it a personal choice or was it conducive to the narrative?

For novel proofreadings, we usually go through three phases. The first phase was to ensure its grammatical accuracy. The second phase was to facilitate the narrative flow by eliminating extraneous words. The third phase was to identify character traits and invest in their unique quirkiness to bring them to life. It was our firm belief that well-developed characters whom readers could identify with would make the story compelling and the narrative coherent. We were careful that all the editing stayed true to the translated meaning.

Our client requested Track Changes on WORD for our editing. It is a feature under the Review tab on WORD which could track any changes made to the document. Comments could be added to explain the changes. We have found a great refresher tutorial for anyone interested in proofreading and editing. The tutorial is very well-crafted by Erin Wright with easy-to-follow steps.

Our client was happy with our efforts. We are looking forward to the next chapters.

I’d like to recommend Bonnie Wong as she was very easy to communicate, punctual and serious to all my requests; her work, of course, is of very high quality too. She has been very helpful in my project. – Y.L., Hong Kong


Fit for an Auditorium

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We worked on a Simplified Chinese to English website translation for a Chinese chair provider in 2017. Their products included fine veneer, fireproof veneer, and eco-curved wood panel chairs. They had been awarded a national environmental protection certificate for their focus on environmental protection and the use of clean energy.

The company had outfitted venues such as the Asian Games Media Center, the National Convention Center for the Beijing Olympic Games, and the Shanghai World Expo Cultural Center to raving reviews.


Guangzhou Asian Games Media Center


Guangzhou Asian Games City is a large-scale construction project at the 2010 Asian Games, with a land area of 2.7372 square kilometers. The total construction area reserved for the Games is 1.48 million square meters. As the supplier for the Guangzhou Asian Games, we have customized a comprehensive solution for the use of public space at the media center. The media center has chosen auditorium chairs supplied by our company, where our service has received great reviews.


Beijing Olympic Games – National Convention Center


The National Convention Center is located at the northern end of the Bird’s Nest and Water Cube. The Main Press Center (MPC) is a working area where writing and photojournalists are stationed, equipped with more than 1,000 work seats, hardware and supporting facilities for journalists. The MPC is the largest international broadcasting center in the history of the Olympic Games. More than 16,000 radio reporters from around the world have worked there. As the Beijing Olympic Games public seat supplier, we have outfitted the National Convention Center and other reception rooms with our auditorium seats.


Shanghai World Expo Cultural Center


The Shanghai World Expo Exhibition Hall is a multi-functional and highly malleable venue, it is a creative space that you can go wild with imagination. The 10,000 square meters multi-functional central hall has selected chairs with strong space plasticity supplied by our company, creating a space where guests come first, meeting its requirements in ergonomic design concept. It is the preferred venue for related exhibitions, events, and ceremonies.

We further worked on the organizational structure, production, sales, research & development, engineering, corporate goals, commitment, and core values embraced by the company.

With its own factory, post-polishing, post-painting, woodworking, curved wood platen workshops, the company could oversee all aspects of the production, earning honorary qualifications and green certificates for its restaurant, classroom, leisure, and auditorium and waiting-chair series.


Auditorium Chair / Theater Chair / Waiting Chair Series


Mainly used as waiting chairs in national government agencies, and as auditorium chairs in large corporate meeting auditoriums, cinemas, theater chairs, airports, railway stations, hospitals and other public areas. Production can be customized according to customer-supplied samples and diagrams. We provide environmental grade E2 / E1 / E0 products, the surface can be produced in veneer (paint), fireproof panel (painted edge or PVC edge), palpable cloth/semi-finished leather blank panel, all product index is able to withstand third-party testing.

We learned a lot of new content on chair construction, such as the use of double veneer, environmentally-friendly adhesive, surface-coating with open environment-friendly paint, palpable cloth and leather inner panel outfitting and much more. We had done due diligence researching on the production of curved wood panels. Our client was happy with our efforts.

Very good! – Fiona, China






Algeria Gene Detection Technology Center



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We worked on a 25,000-words Simplified Chinese to English business proposal for the construction of a National gene detection technology application demonstration center in Algeria.

It consisted of a background study and statistical data of birth defects, genetic diseases leading to disabilities, and rising incidences of major illnesses in Algeria; contributing enormous strains to individual families and the society. It proposed that advances made in China and abroad in the biotechnology and genetics industry could help detect and treat illnesses by the 4P medical model – preventive medicine, predictive medicine, personalized medicine, and participatory medicine.


The proportion of newborn deafness in Algeria is around 1 % -3 %, and among more than 3,000 cases of newborn deafness each year, around 60% is caused by genetic factors. The incidence of Down syndrome is about 1/800-1/600, accounting for 70% -80% chance of occurrence in pediatric trichomes chromosome diseases, bringing serious economic strain to the community and causing enormous psychological pressure and mental stress on the family. At the same time, along with rapid economic and social development, incidences of cancer, cardiovascular disease, and other major diseases have shown a sharp upward trend.


Recent years has seen the international community highly valuing the progress made in the biotechnology and genetics industry, with special attention focused on expanding genetics testing technology to play a large-scale role in the screening of genetic diseases, cancer, and other major diseases, in individualized diagnosis and in other applications. A series of policies to support the industry in application development, prevention and treatment have been issued.


The genetic testing industry has gradually moved into a rapid development growth cycle. Within the genetics industry right now, genetic testing can be readily utilized with a broad range of applications, evolving into a business that can benefit human health. Since the complete implementation of the Human Genome Project (HGP) people’s understanding of genes has gradually deepened, genetic detection technology has rapidly developed, with the genetic testing industry chain gradually coming together. There are more and more genetic testing techniques moving from clinical research to clinically confirmed, mainly reflected in areas of disease risk prediction, assisting in the diagnosis of diseases, and providing guidance in health management and personalized care services.


In 1978, the famous Chinese American scientist Jane Yue Wei and colleagues used liquid-phase DNA molecular hybridization to successfully carry out genetic diagnosis on sickle cell anemia, marking the birth of genetic testing, resulting in a revolution in the field of disease diagnosis. In 1998, the United States officially launched the gene chip program, enabling quicker and easier gene screening. On June 22, 2000, the human genome plan sketch was completed. At the end of 2005, 454 Company launched the first high-throughput genome sequencing system based on the principle of pyrosequencing. In September 2013, Illumina’s MiseqDx platform passed the U.S. FDA’s technical certification for the first time as an open platform allowing capsule fibrosis reagent products to enter clinical use, marking the day that after 10 years of development, high-throughput sequencing technology has evolved from a pure science research platform into the field of clinical diagnosis.


With the development of gene detection technology in developed countries like Europe and America, the gene market has begun to take shape. Not only do a large number of professional companies provide genetic testing services, there are a few that develop gene repair drugs, research and develop, produce and sell genetic food.

随着基因技术和健康理念的发展,现代医学进入“4P”医学模式(4pmedicalmodel):1.预防医学(Preventive Medicine);2.预测医学(Predictive Medicine);3.个体医学(Personalized Medicine);4.参与医学(Participatory Medicine)。“4P”医学模式以解决慢性病问题为首要目标。

With the development of genetic technology and healthcare concepts, modern medicine enters a “4P” medical model (4pmedicalmodel): 1. Preventive Medicine; 2. Predictive Medicine; 3. Personalized Medicine; 4. Participatory Medicine. The “4P” Medical model aims to solve the problem of chronic diseases as its primary objective.


Preventive medicine involves multi-tiered actions: Foremost is people taking the initiative to prevent certain diseases through their own health habits; second tier is government policy intervention to encourage people taking proactive actions towards disease prevention through public policies, and making preventive medicine knowledge universal in order to improve the level of disease prevention across the community; the third tier is people choosing a green eco-city, embracing a low-carbon lifestyle through changing their environment.


The emergence of preventive medicine in the medical industry has seen “disease-cure” become an inevitable “macro health management” trend. In 2013, U.S. movie star Angelina Jolie had double mastectomy surgery performed to reduce her cancer risks after learning the results of her gene sequencing. Similar to her mother and aunt, she carried the BRCA1, BRCA2 gene, signifying she had a higher risk of developing ovarian cancer and breast cancer. To avoid this risk, Angelina had proactively made a preventive treatment, reducing her risk of developing breast cancer from 87% to 5%. This kind of preventive medicine based on genetic sequencing may very likely become a trend. In 2011, a survey of 1,463 respondents in the United States found that many people were willing to undergo predictive testing of diseases, with 76% of these 1,463 respondents willing to test for Alzheimer’s disease, breast cancer, prostate cancer, or arthritis. Respondents’ answers vary with the type, cost, and predictive accuracy of different diseases. The highest willingness was for prostate cancer (87%), followed by breast cancer (81%), and Alzheimer’s (72%).


Individualized diagnosis and treatment, gene detection, diagnosis, and treatment have entered the era of personalized medicine, using technology as the core disease diagnostic platform is the main direction of gene detection technology applications. The 2004 Nobel Prize winner Aaron Chernovo said that from now on we will enter a new “personalized medical” era. Future treatment options will be tailored to patient’s information. In recent years, individualized medicine, represented by gene sequencing, early screening of cancer and regenerative medicine, is ascending: In clinical practice, gene detection technology improves therapeutic results by detecting disease gene in diagnosis, clarifying the root cause, identifying drug-related gene markers, reducing medical costs; a 70-year-old Japanese female patient with exudative age-related macular degeneration underwent iPS cell transplantation, the surgery was the world’s first, marking it an important step forward using iPS cell in regenerative medicine.


With the improvement of people’s self-awareness and health concept in the modern society, more and more patients have evolved from passively allowing doctors decide their treatment methods, to taking a more proactive role to initiate and participate in the maintenance of their own health. Not only do these types of participation encourage patients to have more interaction with their doctors during the course of disease diagnosis and treatment, it also improves patients’ drug compliance, with the objective to improve people’s health management concept on the whole. People will gradually realize that fine, micro health management, such as temperature and blood glucose monitoring for women, etc., will improve their overall health condition and doctor’s visit experience. The way to a cure depends on the doctor, but not getting sick, a lot of times, depends on one’s own behavior and decisions.

We further worked on the technology and application for detections of the following diseases, the construction model of the center, and investment details. The content was meticulously researched to ensure its accuracy. Our client was happy with our efforts.


Molecular genetic disease detection, cancer molecular detection, cardiovascular and cerebrovascular diseases molecular detection, molecular detection of infectious and other diseases. Mainly providing genetic deafness gene detection, Down syndrome gene detection, neonatal genetic metabolic disease tandem mass spectrometry screening, chromosome karyotype analysis and FISH detection, chromosomal abnormalities detection, thalassemia detection, other single gene disease detection, hereditary cancer gene detection, tumor-related virus gene detection, plasma miRNA marker detection, breast cancer prognosis gene detection, leukemia fusion gene detection, multiple myeloma gene detection, individualized cancer drug detection, individualized cardiovascular and cerebrovascular disease drug detection, human papillomavirus (HPV) typing, hepatitis molecular diagnostics, detection of mycobacteria, other infectious diseases.

Large, technical translation. Nice work Bonnie – Ken, Los Angeles


Invest in a Care Home

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We worked on both English to Traditional Chinese and English to Simplified Chinese brochure translations for a care home investment based in U.K. in 2017. Ran by an impressive operations team “recognized and approved by commissioners, inspectorates, the National Health Service (NHS), and social services”, the team has been commissioned to manage projects and provide care homes for hedge funds, worldwide investment groups, overseas hospitals, and governments.”


The brochure provided detailed information on market analysis, how to invest, investment benefits, opportunities, exit strategies, complete with FAQ.

Market Analysis*


Why invest in UK care homes?


Britain’s population is ageing. In 2012 the number of people aged 65 and older surpassed 10m for the first time; they now outnumber those aged 16 and under.

英國人口正在老化。 2012年,65歲及以上的人數首次超過1000萬; 他們的人數現超過16歲及以下的人。

The over 85 age group is now the fastest growing demographic in the UK, as we all live longer through improvements in health, diet and preventative care. Over the next 20 years the age group is set to grow by 106%, to over 2.6m people.


This trend will be accelerated over the coming decades by the inevitable retirement of the so-called ‘baby boomer’ generation (born when Britain experienced a markedly higher birth rate between 1946 and 1964). Those born at this time are now beginning to reach retirement age and are set to have a dramatic effect on the people, society, and the economy of the UK.


With this dramatic population change comes an increasing demand for specialist dementia and nursing care. There are currently over 800,000 people living with dementia -a figure that will rise to 1m by 2021, and more than double by 2050.

隨著這人口急劇增長,專營老人癡呆症和護理的需求日益增加。目前有80多萬人患有老人癡呆症 – 這個數字到2021年將會上升到100萬,到2050年將增加一倍以上。

Significantly, the number of people of working age supporting our ageing population – known as the ‘dependency ratio’ – is moving in the opposite direction; declining from 4 people per retiree at present to 2.5 by 2035 and 2 by 2050.


It is clear, therefore, that the care home market has a significant and central role to play in our future society, with increasing demand for high quality accommodation, care, and funding.


“The combined market value for care for older people in the UK is currently estimated to be worth £22.2bn, of which £13.4bn is attributable to residential care and £8.8bn to nonresidential care.”


“As the number of elderly people with high care needs in the UK is expected to increase significantly over the next 20 years, there will be a growing need for modern, fit-for-purpose care homes.”


“There are over 400,000 people living in care homes in the UK, and around 80,000 units in existing care home stock are reaching obsolescence.”


Sources: ONS, Age UK, Alzheimer’s Society, Royal Geographic Society


Your Benefits


  • Excellent return on investment (8 -12% per annum) GUARANTEED Buy-back options (3, 5 ,9,15 & 25 years)
  • 優質投資回報(每年8-12%)保證回購期權(3,5,9,15及25年)
  • Recession-proof investment – assessed care is inevitably required Room variants depending on investment level (£75,000 and up) Ethical investment
  • 抗經濟衰退投資 – 評估護理是必不可少的,房間變化取決於投資水平(£75,000及以上)道德投資
  • Demand for beds expected to exceed 40,000 by 2020 High demand locations
  • 預計到2020年,床鋪需求將超過4萬,高需求地點
  • Specialised fit-for-purpose buildings & equipment Qualified & experienced management teams Skilled & trained workforce
  • 專門,以目標為本的建築及設備,合資格及經驗豐富的管理團隊,熟練及訓練有素的員工隊伍
  • Multi-faceted specialist service offerings (residential, nursing, dementia & mental health, and learning disability)
  • 多範疇專門服務(住宿,護理,老人癡呆症,精神健康以及學習障礙人士)
  • Fully assessed and bespoke care packages
  • 全面評估和定制護理計劃
  • Design for Dementia*
  • 設計專門給患老人癡呆症人士*
  • Individual, fully managed care homes
  • 個人化,完全管理的護理院舍

Through working on this project, we have learned tons of information on home care for the elderly, the health and daily challenges an elderly person may face, the aging population that is growing rapidly all over the world, the investment opportunities inherent with the “silver hair” population, and the buying power of the “grey pound”.

We had done due diligence researching on the professional qualifications of the health team personnel, and on dementia and palliative care. Our client was happy with our efforts.

“The translation was very good and returned in good time.” – Rohan, U.K.