Business Empowerment 2020

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We had a great start to the new year with work coming in from our existing and referral clients. The fresh batch of content provided us a glimpse of the strategies companies had implemented to empower their businesses. We gained valuable insights into how companies identified their confirmation biases and how overcoming them to be more open to new ideas helped them make more informed decisions that grew their business.

One strategy was harnessing the power of synergy to increase reach into new markets through stronger branding. Arriving at a plateau stage after reaching their organic growth capacity locally, companies resolved the roadblock by joining larger international business groups as affiliate companies. The synergy created is win-win, with the group expanding its member companies and the affiliate benefiting from a larger brand presence.

Another strategy was businesses leveling up their customer support as a propeller for growth – by revisiting customer success stories, identifying what worked before, studying what the current wants are, companies could then take high-impact actions to offer a better approach to solve customer pain points.

With the aid of technology and data collection, companies could gather valuable information identifying their target customers, investigating what the market and the competition are offering, upgrading know-how to provide innovative customer experience.

We learned a great deal on assessing business strategies, the importance of adopting a growth mindset, and questioning biases that might limit growth. We have researched extensively on the advantages and effectiveness of the waterfall vs the sprinkler marketing strategies for different business models for our content translation. Our client is happy with our efforts.

 

 

 

 

Business Growth – what’s next?

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When planning for growth, companies often ask themselves, what’s the next step for us, what’s bigger and better?

Whether it is by replicating the business nationally or internationally (业务在全国及全球实践复制), integrating the online-offline business   (线上线下相结合) to serve more customers, or transitioning into a business model that could serve a new sector of customers, companies have embraced technology as an integral part of their business growth.

We recently completed a series of Simplified Chinese to English corporate content translations reintroducing companies to investors following their business transitions, where they generated growth by building on their existing know-how through the aid of technology.

  • Companies with offline businesses took notice of the dominant online consumption trend. Through combining physical stores and e-commerce, their products became more accessible to customers        (产品能够覆盖及支持更多客户). The increased sales channels (销售渠道) enabled them to effectively establish their brand locally, nationally and internationally.
  • Companies with their vision in a future of big data calculation and new algorithms (自于大数据计算及新算法未来的愿景) invested heavily in R&D to enable their transition from 2c (to-client) to 2b (to-business) and 2g (to-government) business models, thereby expanding their service channels to a new and broader sector of customers.

The content translation took extensive research, especially into the new scene of advancing new AI technologies (人工智能技术), including predictive analytics applications and facial recognition. We absorbed a new arena of knowledge on intellectual business (智慧业务) where we could deliver accurate and quality work. Our client was happy with our efforts.

“Thank you, Bonnie, the translation was excellent. Thanks for being so efficient!” ~ International media company

Innovation & Entrepreurship

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In light of the increase in technology-related content and our constant pursuit of delivering quality and accurate work to our clients, we have completed two certificate courses, English for Business and Entrepreneurship (August 2018) and English for Science, Technology, Engineer & Mathematics (June 2019) from the University of Pennsylvania through Coursera to upgrade our knowledge on the lingo particular to the tech industry.

Since then, we have worked on content related to the AI arms race (人工智能竞赛), smart cities (智慧城市), digital technology (数字技术), innovation & entrepreneurship (双创:创新创业) and the innovative entrepreneurial boom (创新创业热潮), unicorn enterprises (独角兽企业), and the modern landscape for the development of technology businesses (科技企业发展的现代版图).

A project we worked on related to Ethereum-powered products (以太坊平台驱动产品) for a blockchain startup (区块链初创公司) has received a great review from our client. We have researched extensively on cryptocurrencies (加密电子货币) to deliver an accurate English to Simplified Chinese copy for the product’s press release. Our client is happy with our efforts.

The fast pace in technology development requires constant upgrading in content knowledge and language use. We endeavor to keep pace with these changes to deliver accurate and quality work.

Amazingly quick and very thorough. Thank you, Bonnie! ~ Oliver, Manchester, UK

 

Novel Proofreading – Invest in the Characters

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We completed the first phase of a Simplified Chinese to English novel proofreading project a few days ago. Novel translation has its unique challenges not only with language accuracy but also with its cultural context. As we were proofreading instead of translating with this project, we had to take into account the translator’s preference to use certain words and phrasing. Was it a personal choice or was it conducive to the narrative?

For novel proofreadings, we usually go through three phases. The first phase was to ensure its grammatical accuracy. The second phase was to facilitate the narrative flow by eliminating extraneous words. The third phase was to identify character traits and invest in their unique quirkiness to bring them to life. It was our firm belief that well-developed characters whom readers could identify with would make the story compelling and the narrative coherent. We were careful that all the editing stayed true to the translated meaning.

Our client requested Track Changes on WORD for our editing. It is a feature under the Review tab on WORD which could track any changes made to the document. Comments could be added to explain the changes. We have found a great refresher tutorial for anyone interested in proofreading and editing. The tutorial is very well-crafted by Erin Wright with easy-to-follow steps.

Our client was happy with our efforts. We are looking forward to the next chapters.

I’d like to recommend Bonnie Wong as she was very easy to communicate, punctual and serious to all my requests; her work, of course, is of very high quality too. She has been very helpful in my project. – Y.L., Hong Kong

 

Bespoke Eyewear

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We recently worked on a Traditional Chinese to English magazine article translation for an optician who offers bespoke eyewear service.

Bespoke 西裝大家可能常常聽到,但 Bespoke 眼鏡對很多人來說是一件新鮮事。有人會質疑為什麼要花 800多英鎊訂製一副眼鏡,但在 Bespoke眼鏡世界,追求的是最上乘和體貼的配戴感受。一副個人定制的眼鏡製作過程需要 3 個月時間。 我們相信每副用手造出來的眼鏡都有其特別的意義。「我們為每一個客人創造出最合適他們的眼鏡。其實世界上第一副眼鏡都是用手造的,我們就是保留這份傳統,用心去做好每一件作品,他們戴上後除了感到舒適,還有一份自然以來的信心。」品牌的眼鏡用上高級的醋酸纖維、玳瑁、象牙、水牛角、貝殼等等的材料,部分材料的顏色更會隨時間而出現變化,成為紳士們獨一無二的標記。

You may have heard a lot about bespoke suits, but for many people, bespoke spectacles are something new. Some people may question why one would spend over 800 pounds to order a pair of spectacles, but in the world of bespoke spectacles, it is the pursuit of the finest and most thoughtful fitting experience. The production of a pair of personalized, tailor-made spectacles takes three months. We believe that every pair of handmade spectacles has its special significance.

“We create the most appropriate pair of spectacles for each of our patrons. In fact, the world’s first pair of glasses is made by hand. We are here to carry on with this tradition, pouring our heart into making every pair. In addition to feeling unparalleled comfort after putting on the spectacles, patrons will feel a natural surge of confidence as well.” The brand’s spectacles are made with the finest quality material, acetate, tortoiseshell, ivory, buffalo horn, shells, etc. Color may change with some of the material over time, but it only makes the markings more unique for distinguished connoisseurs.

品牌的 Bespoke 眼鏡不單是由客人選擇眼框的顏色、形狀和物料,更能夠根據其眼型、鼻樑的高低因素特別訂造。眼鏡店劃分為3層,走入店裡在水晶燈下是一個 ready made 眼鏡的陳列空間;地庫牢是驗眼室;二樓是與客人商量Bespoke眼鏡設計的房間。這層的佈置帶點懷舊的味道,淡淡的香氣和爵士音樂。營造出一個和諧的空間。最引人入勝的是那個咖啡色的櫃子,內裡放滿眼鏡的 archive,猶如它的一本歷史讀物。

Not only do the brand’s bespoke spectacles patrons get to choose the color, shape, and material of the frames, the spectacles are tailor-made according to the patron’s eye shapes and profiles.

The optician is divided into three levels. The moment you walk in, you will see a ready-made spectacles display space under the chandelier; the eye examination room is in the basement; the second floor is where bespoke consultations with patrons take place. This level is decorated with a tinge of nostalgia, with a hint of aromatic fragrance and notes of jazz, creating a truly harmonious space. Most fascinating is the brown cabinet, a treasured archive filled with spectacles, a living history book.

The article had beautifully captured the optician’s long and distinguished history providing bespoke eyewear service to the well-heeled. We especially loved the description on the decor and ambiance that brought old-world charm to life. Our client was happy with our translation.

Really good stuff. I think we shall be working together in the future! – Jamie, London

Fit for an Auditorium

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We worked on a Simplified Chinese to English website translation for a Chinese chair provider in 2017. Their products included fine veneer, fireproof veneer, and eco-curved wood panel chairs. They had been awarded a national environmental protection certificate for their focus on environmental protection and the use of clean energy.

The company had outfitted venues such as the Asian Games Media Center, the National Convention Center for the Beijing Olympic Games, and the Shanghai World Expo Cultural Center to raving reviews.

广州亚运会媒体中心

Guangzhou Asian Games Media Center

广州亚运城是2010年亚洲运动会的一项大型工程项目,用地面积2.7372平方公里,赛时总建筑面积148万平方米,作为广州亚运会的供应商,为媒体中心定制了公共空间整体解决方案,媒体中心选用了我们的礼堂椅,服务得到了一致好评。

Guangzhou Asian Games City is a large-scale construction project at the 2010 Asian Games, with a land area of 2.7372 square kilometers. The total construction area reserved for the Games is 1.48 million square meters. As the supplier for the Guangzhou Asian Games, we have customized a comprehensive solution for the use of public space at the media center. The media center has chosen auditorium chairs supplied by our company, where our service has received great reviews.

北京奥运会-国家会议中心

Beijing Olympic Games – National Convention Center

国家会议中心位于鸟巢和水立方之北,主新闻中心(MPC)是文字记者和摄影记者进驻的工作区,共有1000多个记者工作席位及硬件配套设施,是奥运会历史上最大的国际广播中心,来自全世界16000名广播记者都在此工作。作为北京奥运会公共座椅供应商,国家会议中心等接待室均运用了我们的礼堂椅。

The National Convention Center is located at the northern end of the Bird’s Nest and Water Cube. The Main Press Center (MPC) is a working area where writing and photojournalists are stationed, equipped with more than 1,000 work seats, hardware and supporting facilities for journalists. The MPC is the largest international broadcasting center in the history of the Olympic Games. More than 16,000 radio reporters from around the world have worked there. As the Beijing Olympic Games public seat supplier, we have outfitted the National Convention Center and other reception rooms with our auditorium seats.

上海世博文化中心

Shanghai World Expo Cultural Center

上海世博展览馆是一个多功能的场馆,是一个可塑性极强的场馆,是一个可以任您驰骋的创意空间。10000平方米的多功能中央大厅,选用了我们的座椅,空间可塑性强,宾客至上,符合人体工程学理念设计,是相关展览、活动、仪式的优选场地。

The Shanghai World Expo Exhibition Hall is a multi-functional and highly malleable venue, it is a creative space that you can go wild with imagination. The 10,000 square meters multi-functional central hall has selected chairs with strong space plasticity supplied by our company, creating a space where guests come first, meeting its requirements in ergonomic design concept. It is the preferred venue for related exhibitions, events, and ceremonies.

We further worked on the organizational structure, production, sales, research & development, engineering, corporate goals, commitment, and core values embraced by the company.

With its own factory, post-polishing, post-painting, woodworking, curved wood platen workshops, the company could oversee all aspects of the production, earning honorary qualifications and green certificates for its restaurant, classroom, leisure, and auditorium and waiting-chair series.

礼堂椅/影院椅/等候椅系列

Auditorium Chair / Theater Chair / Waiting Chair Series

主要用于国家政府机关、大企事单位的会议大礼堂椅,电影院、戏剧院椅,机场、车站、医院等公共区域的等候椅,可根据客户需要来样来图生产,提供环保级别为E2/E1/E0的产品,表面可贴木皮(油漆)、防火板(油漆封边或PVC封边)和扪布/皮的毛坯板,产品各项指标均经得起第三方检验。

Mainly used as waiting chairs in national government agencies, and as auditorium chairs in large corporate meeting auditoriums, cinemas, theater chairs, airports, railway stations, hospitals and other public areas. Production can be customized according to customer-supplied samples and diagrams. We provide environmental grade E2 / E1 / E0 products, the surface can be produced in veneer (paint), fireproof panel (painted edge or PVC edge), palpable cloth/semi-finished leather blank panel, all product index is able to withstand third-party testing.

We learned a lot of new content on chair construction, such as the use of double veneer, environmentally-friendly adhesive, surface-coating with open environment-friendly paint, palpable cloth and leather inner panel outfitting and much more. We had done due diligence researching on the production of curved wood panels. Our client was happy with our efforts.

Very good! – Fiona, China

 

 

 

 

 

London Property Investment

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We worked on an English to Traditional Chinese property listing translation for a U.K. real estate firm specializing in rental investments in the Canary Wharf district in 2016.

One Canada Square, dominating the South London skyline demonstrates the significant changes that have taken place in Canary Wharf since its closure as one of the Worlds busiest shipping ports and gradual decline, to its Government backed regeneration in the early 1980’s.

One Canada Square,聳立南倫敦天際,展現了作為世界上最繁忙航運港口的金絲雀碼頭自關閉後,漸漸衰落到及後80年代初政府支持活化的顯著變化。

Known to many as the HQ of London’s Global Financial Sector, a Canary Wharf address and postcode is a proven and highly desirable investment opportunity. Tenants including Credit Suisse, HSBC, Citigroup, Lehman Brothers, Morgan Stanley are all close to Canary Wharf neighbors.

作為倫敦享譽全球的金融區域,一個金絲雀碼頭的地址和郵政編碼,屬實是被肯定且值得嚮往的投資機遇。租戶包括瑞士信貸,匯豐,花旗,雷曼兄弟,摩根士丹利,他們全是金絲雀碼頭的鄰居。

Significant planned developments include Riverside South and Wood Wharf on the Isle of Dogs, both contributing to the 555,000 SqM of commercial space.

重點發展計劃包括了濱水區南區和多格斯島區的Wood Wharf,兩者共提供 555,000 平方米的商業空間。

With its highly advanced transport infrastructure including not only the Docklands Light Railway and Jubilee Line but also an International Airport in its backyard, Canary Wharf, with more bankers employed than in The City of London is supremely well connected.

憑藉其高度發達的交通基礎設施,包括港區輕軌和銀禧線,鄰近的國際機場,金絲雀碼頭比起倫敦市聘用更多銀行家,且交通連接十分便利。

The population of Canary Wharf has been forecast to double from its current 100,000 employees in the next decade alone. Buy to let opportunities don’t come much stronger than at Canary Wharf. Huge demand for restaurants, cinema’s, retail parks and living accommodation continues for the foreseeable future.

預計金絲雀碼頭的員工人口,將會由目前的10萬名,在未來十年間增加一倍。實在沒有比購買金絲雀碼頭出租房地產更好的投資機遇。對餐廳,電影院,零售公園和生活居所龐大的需求,在可預見的未來將持續強勢。

Boasting magnificent views of the River Thames, state of the art retail complexes, 97 acres of the latest property developments, Canary Wharf was and is an ideal London Property Investment Opportunity.

坐擁泰晤士河的壯麗景色,先進的零售綜合設施,97畝最新的房地產發展,金絲雀碼頭確實是理想的倫敦房地產投資機遇。

We further worked on property listings in the Shoreditch and Balham districts. We learned a great deal of information on the diverse Edwardian, Victorian, and Art Deco architectural styles, and on the revitalization of older districts. Lingo unique to real estate was researched to ensure it was properly localized.

Our client was happy with our efforts.

Excellent service and quick turnaround. – Matt, London